SSE22 - Strategic Excellence in Football Investments: ‘Football at the Core’
SSE22 was founded by Thomas Hitzlsperger, Joachim Hilke, Bernhard Peters, Finn Meinecke, Jan Peters and Ole Jan Kappmeier with the vision of leading a club to sustainable success on and off the pitch through responsible management, sporting expertise and systematic talent development.
In 2023, SSE22 acquired a minority stake of 20.13% in Aalborg BK, a long-established Danish football club. This was followed by the acquisition of a majority stake (51%) in June 2024, shortly after the club was promoted to the 3F Superliga.
Important milestones since the start of the investment
Strategic milestones since the majority takeover until today:
- Full integration of the SSE22 strategy model
- Redesign of the club’s academy concept – strategy, infrastructure & personnel
- Systematic talent development & professionalization of transition area
- Successful integration of seven academy players into the professional squad and youngest team in the Superliga
- Stabilization of the club’s financial situation through structured KPI budgeting, cost control and sponsorship growth
Strategic milestones since the majority takeover until today:
- Full integration of the SSE22 strategy model
- Redesign of the club’s academy concept – strategy, infrastructure & personnel
- Systematic talent development & professionalization of transition area
- Successful integration of seven academy players into the professional squad and youngest team in the Superliga
- Stabilization of the club’s financial situation through structured KPI budgeting, cost control and sponsorship growth
M&A services for investors and clubs
The currently fast-growing M&A market in football offers numerous exclusive investment opportunities to which we have access through our extensive network.
With our expertise in the sporting, corporate and commercial analysis of football clubs, gained from consulting and investment projects, we can quickly identify and evaluate investment opportunities and prepare them for potential investors in the form of targeted due diligence processes and business cases.
SSE22 offers comprehensive advice and support for investments in football clubs and the sale of clubs. Thanks to our broad network and our expertise in football, we are able to develop customised solutions for investors:
- Identification and Evaluation – We identify exclusive investment opportunities, analyze and evaluate investment rationales and provide detailed risk assessments for clubs and investors.
- Business Case Development – Creation of individual business cases with specific analysis of potentials & risks as a basis for decision-making for further steps and planning.
- Brokerage and Due Diligence – Holistic support of the M&A process from initial contact to comprehensive due diligence of the club’s sporting, financial and legal areas.
- Strategy Consulting & Implementation – Once the transaction has been completed, we develop holistic strategies to ensure the sporting and economic success of the club investment.
The currently fast-growing M&A market in football offers numerous exclusive investment opportunities to which we have access through our extensive network.
With our expertise in the sporting, corporate and commercial analysis of football clubs, gained from consulting and investment projects, we can quickly identify and evaluate investment opportunities and prepare them for potential investors in the form of targeted due diligence processes and business cases.
SSE22 offers comprehensive advice and support for investments in football clubs and the sale of clubs. Thanks to our broad network and our expertise in football, we are able to develop customised solutions for investors:
- Identification and Evaluation – We identify exclusive investment opportunities, analyze and evaluate investment rationales and provide detailed risk assessments for clubs and investors.
- Business Case Development – Creation of individual business cases with specific analysis of potentials & risks as a basis for decision-making for further steps and planning.
- Brokerage and Due Diligence – Holistic support of the M&A process from initial contact to comprehensive due diligence of the club’s sporting, financial and legal areas.
- Strategy Consulting & Implementation – Once the transaction has been completed, we develop holistic strategies to ensure the sporting and economic success of the club investment.
Through our strong network, our strong foundation with BPTC Sports and the HPSI, as well as our in-depth experience in the football business, we offer unique access to exclusive investment opportunities and a holistic advisory approach – sporting, entrepreneurial and commercial.
SSE22 stands for Sports Strategy Excellence: We support investors and football clubs in achieving their sporting and financial goals. With our unique combination of M&A expertise and deep understanding of football, we create sustainable value on and off the pitch.